If you are wondering how you can leverage your user-generated content, there are several ways to do so. You can record testimonials from your customers or share your customers stories, which promotes them and shows that you have customers that are happy....
To guide our marketing plan, we need a very well-crafted statement of the type of business we are in, the type of customers we serve and how we serve them. That’s an example of defining your target audience. It’s a basic example, but businesses go through that process...
People would rather do business with people they know–or know of–than with strangers. Every one of your business contacts has the potential to connect you to dozens of other contacts. technology has fundamentally transformed how we consume information and...
Artificial intelligence is going to have a very big effect on content marketing. Chatbots and automated content creation are two of the things that AI is being used for. Key Takeaways: The concept of artificial intelligence and its capabilities has been changing over...
There are 7 changes by Facebook that make it a real local search player. There has been a race to steal market share from Google in local search has been very futile. Google dominates the search world with over 63 percent market share. With a huge base of people using...
For a business, it is vital that you have a good reputation. This also goes for your reputation online. Some things that you need to do to make sure this is more likely to happen would include making sure that you have the same name across all social media avenues....
