For a business, it is vital that you have a good reputation. This also goes for your reputation online. Some things that you need to do to make sure this is more likely to happen would include making sure that you have the same name across all social media avenues. You don’t want to have several, which makes it difficult for people not to confuse you with others. Also make sure to respond to any comments that are made online – good or bad. Also, stay active on social media so people are reminded of you. Lastly, check to see that when people pull you up online, you are who they find. It is important that a Google search finds you and not someone else with a similar name. These things don’t guarantee success, but they can make it more likely.
- Much like your desired domain name and social media handles, claiming and verifying your small business’s Google local search listing is another tenet of proactive online reputation management.
- A Google listing is your business profile that pops up in relevant Google searches, displaying your location, hours of operation, and contact information all in one place
- Whether it’s a glowing testimonial or a less than stellar product review, keeping an eye out for comments made online about your business is a necessary tactic.
“If your ideal domain name is available, snatch it up ASAP.”