People would rather do business with people they know–or know of–than with strangers. Every one of your business contacts has the potential to connect you to dozens of other contacts. technology has fundamentally transformed how we consume information and make decisions. people have access to instant information at the click of a button. Through social media, they can also post to large followings, whip up their own movements, and educate themselves — all before reaching out to brands. Referral marketing happens regardless of whether marketers facilitate it simply because it’s natural for us to share experiences with our friends.

Key Takeaways:

  • Word of mouth referals are the best way to convince people to trust your brand
  • Use email to contact current customers asking them to reach out to their friends and family to increase your business
  • Using eyecatching, simple, and easy to use referal buttons in your emails that offer your customer a reward for refering others is a great way to increase your business.

“Apart from providing great service, running referral email campaigns can be a great way to generate new leads for your business and grow your email subscribers’ list.”

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