Here are some steps to help create good quality content. Understanding guidelines of the project is important. Featuring rewards with content is a good way to gather a network. sharing resources on starting and share a blog if you have one on the subject. Giving examples with those who are participating. Creating a poster is a great way to advertise a product. People like to show up places for the food. Provide a link to the company guidelines.
- You can use your own employees to generate great content for your company at very low cost
- You need a style guide and executive buy-in to launch a program for the people within your organization to blog for you
- Incorporate blogging into the new-hire training at your company so that you can continue the program indefinitely
“If you have bloggers who act as program advocates for you by sharing the program with others in the organization, formally or informally, reward them!”