DIGITAL MARKETINGGetting more traffic and more clients to your website
Could your business use at least 30 new customer opportunities each and every month?
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- Setup your local search listing for Google Places & Yelp
- Provide a Useful and Complete Description including what your business is about, products and services you offer, hours, payment methods, and more.
- Integrate your photos and videos into your local search listings, allowing your customers to get a feel for your business, what your location looks like and get a compelling look at your products and services.
- Integrate With Maps – Your customers can see your location on a map, and easily get directions.
- Set up the reviews feature to serve as a powerful trust indicator
- Integrate the reviews onto your existing social media accounts and website
- Offer Special Deals – Offer discounts to people who find you on local search to increase your results and give them an incentive to pick up the phone (extra costs for this service may apply, payable directly to the local service directories such as Yelp)
- Perform Keyword research and optimize up to 5 pages of your website for keyword targeting and relevance
- Configure on-page settings to optimize images and ensure your page loads fast**
- Configure automatic redirect rules that will manage help manage any broken URLs that currently exist, or may exist in the future – and ensure they are redirected to the proper locations.
- Build 10 local citations to boost the link authority of your website
- Ensure NAP consistency between your website, Facebook listing, Yelp and Google My Business. A full NAP report will be run and any other updates that may be needed will be communicated and can be updated for an additional cost.
- Configure the site for rich snippets and Schema markup (helps with your ranking, and search engine click through rates)
- Configure a file that would prevent spambots from accessing your site and bogging down your server resources
- Configure and submit an SEO optimized Google XML Sitemap
- Set up and connect your Google Webmaster tools account
- Set up and connect your Google Analytics account to track site stats and visitor data
**Page speed and load times can be strongly impacted by your webhost – if you have a cheap hosting plan, or are on a shared server that is bogged down with 500 other websites – on page optimization can only do so much – if your speed does not improve dramatically, you may need to change to a more reliable host.
Premium Lead Generation Funnel
- Set up and optimize a premium email marketing service (if you don’t have one already)
- Create a professional, high-quality landing page on your website, designed and optimized to acquire leads (email/phone/other contact information)
- Creation of a high quality, unique, niche-specific 1 page lead generation freebie (free report, top ten list, etc) to offer in exchange for contact information
- Professional copywriter will create a 5 email follow up sequence (sent at a frequency that is best suited for your market), that will be geared specifically to build brand loyalty, invite back for repeat business, encourage referrals, and designed to upsell and offer follow up services or discounts